love and bandwidth


Logorama
March 11, 2010, 3:13 am
Filed under: animation, design, music, video

I’m not a fan of big American Awards ceremonies like the Grammys or Emmys. They always fail to present a true gauge of quality in their respective industries. They are merely just popularity contests [I guess we know and accepted this]. Surprising though you will get some exceptions to the rule. It was good to see recently, at the Oscar 2010 a true gem get some deserved accolades. This is namely the film, Logorama which won the ‘best animated short’ category over bigger names like Aardman Studios [Wallace and Gromit]. The short, is done by the French film studio H5 who are responsible for others things like Royksopps very popular ‘Remind Me‘ music video . The basic premise of the film is an exploration and visualization of how logos are increasingly lodged in our existence. It is very well done  and genuinely funny [esp Ronald McDonald  /Michelin Man shootout] with also a strong design sensibility to it. Some very crafty ideas suggested too, to hows certain visual phenomena are shaped, understand, distorted through iconic recognition; that we understand things more through icons / reduced symbols than we do real life.

Here is a 45 second teaser:

You can watch the whole clip [16minutes] here.

[link to film site]

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