In a world now where smoking is seen as criminal it is interesting to see now how the tobacco companies manage to keep their heads above water since they haven’t been able to promote themselves through advertising for some time now [within Europe anyway since 2003].
A nice little article on graphicology outlines the way Malboro has continued to keep a major sponsorship relationship with Ferrari and corresponding visual presence by twisting the parameter of recognition. Check out these images from the article … the logo has been reshaped as a barcode of sorts but there is enough grain in the formula of the design for it to still have a instant connection. Very witty.
I guess in such a difficult position of promotion is either evolve or die.
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